Design mistakes can be as simple as a bad font choice or as serious as a poorly crafted UX. Whether you’re following a trend that’s not right for your brand or failing to ask the critical questions about the user experience, design mistakes can cost you sales and customer relationships. We reached out to our community of creative and design thinkers to get fresh insights on the biggest mistakes brands are making in 2016 – and how to avoid them.
1. Choosing Flash Over Authenticity
2. Too Many Priorities Cause Brands to Lose Their Way
3. Over-Design without a Focus on the UX
4. Radical Redesigns That Lose Brand Equity
5. Falling Into the Template Trap
6. Not Adapting Creative to Different Channels
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