When visitors arrive, how easy is it for them to use your website?
Twenty-five years ago, usability expert, Jakob Nielsen, developed a set of general guidelines to help answer this question. Sometimes referred to as a “heuristic evaluation”, designers and usability experts use lists like these to measure how easy or hard it is to use a website.
I’ve paraphrased Jakob’s original guidelines to list ten questions you can ask to evaluate your own website, right now. Let’s get started:
1. Does your website keep things simple?
Avoid information that is irrelevant or rarely needed. Show only the text and visual elements that need to be there – no more, no less. Every additional thing competes for your visitors’ attention.
Avoid information that is irrelevant or rarely needed. Show only the text and visual elements that need to be there – no more, no less. Every additional thing competes for your visitors’ attention.
2. Are users informed?
Provide feedback when something changes, such as an icon lighting up or text telling a visitor that their task was successful.
Provide feedback when something changes, such as an icon lighting up or text telling a visitor that their task was successful.
3. Are you speaking their language?
Use words, phrases, and ideas that are familiar to your audience, and avoid computer jargon that few really understand. This is important: be careful about how much you assume your visitors understand your interface, product or business.
Use words, phrases, and ideas that are familiar to your audience, and avoid computer jargon that few really understand. This is important: be careful about how much you assume your visitors understand your interface, product or business.
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